ModernWell Member Spotlight: Amy Zaroff Events + Design

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As we are creeping up on August, what better way to bring in the new month than by
spotlighting some of our amazing members here at ModernWell?

Introducing the life behind [and of] any party, an extremely dedicated and driven team: Amy
Zaroff and her team at Amy Zaroff Events + Design!

As some of our earliest members, Amy and her team have brought a prominent and energetic presence to this space. Their contributions to the culture at ModernWell never go unnoticed, and as a sign of gratitude for their membership, we want to highlight Amy Zaroff Events + Design and their successful journey involved in “the business of creating life’s most memorable experiences.”

“Integrity, transparency, and authenticity.” These three words not only define Amy as an event
planner but are crucial pillars in the foundation of her company. From her previous positions as a television producer and marketing director, event planning for her New York-style delicatessen, and her purchase and transformation of the store “Give My Regards To,” Amy has seen and done it all! 20 years of experience has shown her dedication and commitment to an industry that can be challenging, difficult and tedious. However, with grit and the heart to make sure an event is planned and produced to perfection, Amy and her team can conquer any difficulty or challenge thrown their way.

Amy’s team members Beth Rubin (event producer) and Karen Simmons (director of client
services) play crucial roles in the company and take part in the success that is Amy Zaroff Events + Design. Beth has had over 20 years of experience working in marketing, project management, and production and design and values the relationships she makes and the creative process with which she uses to produce her work. Karen has had a background in the hotel hospitality industry and is a strong advocate for “exceptional customer service and attention to detail.” She, too, values strong relationships and “finding joy in every day.”

When speaking of the foundation of Amy Zaroff Events + Design, the following core values are
exemplified in every aspect of their company and its work: “understand the value of reputation, exhibit confidence and expertise, no dropping the ball, value the role of lasting relationships, be willing to go the extra mile, be truthful, be accountable, be able to handle the intensity of all situations, and live by insanely high standards.”

Whether it’s large corporations such as Target or HealthPartners, non-profit organizations such as the Ronald McDonald House or the James Beard Foundation, work with professional sports teams, and recently the Super Bowl LII held in Minneapolis, or impeccable weddings and mitzvahs, Amy and her team’s work leaves a notable and national footprint on the event planning industry.

Not only is Amy an incredible presence in this industry, she also is a great advocate for giving
back to her community. “I am currently the Vice-Chair of Appetite for Change. I was most
recently on the board of Pab’s Packs and The Birthday Party Project. I mentor high school
students through the ProPel and Vantage programs and speak around the country on the topic
of core values in business and how they affect the client experience,” said Amy.

We are incredibly lucky and grateful to have such lively and inspiring women amongst the ModernWell members. Amy’s team exemplifies the endless possibilities that are achievable when you are honorable, respectful, driven and creative. Also, their strong belief in empowering those around them is an admirable quality and a testament to their character.

When talking to Amy about her experience at ModernWell, she states “My team and I love working within the ModernWell community. The energy, the talent and the feeling of camaraderie are the reason we joined. We have felt the benefits of joining since day one and will continue to spread the love to those who have not yet experienced this great place.”

Thank you to Amy and the team for being the strong and inspirational women that you are, we
applaud you for everything that you do and the contributions you make to ModernWell!


Check out Amy and her team’s incredible work at

And follow them on Facebook at

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2909 South Wayzata Boulevard, Minneapolis, MN 55405


Hours: 7 – 6 Monday thru Friday / 10 – 4 Sunday

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